I.Course Overview and Introduction
G. Creators
Prof. Dr. Christian Zich, Technische Hochschule Deggendorf
Professor Dr. Christian Zich studied business administration at Ludwig Maximilian University in Munich and received his doctorate from Kassel University from 1990 to 1995. From 1989 to 1999 he was employed at Siemens AG in various specialist and management positions in process management, marketing and sales.
Since 1999 he has held a professorship for International Marketing and Sales Management at the Deggendorf Institute of Technology. His research and consulting focus lies in the areas of digital marketing, advertising and sales competence.
In 2013 he revived an old hobby, DJing. Since this year he has been playing in clubs and festivals. His favourite music styles are house and techno.
Blog: www.christian.zich.com
Music: https://www.mixcloud.com/christianzich
Prof. Dr. Rafaela Kraus, Universität der Bundeswehr Mßnchen
Professor Dr. Rafaela Kraus studied business administration at Ludwig Maximilian University in Munich and received her doctorate also at LMU from 1994 to 1998. From 1998 to 2007 she was working as a consultant in the field of human resources Management for international and local companies and non-profit organizations.
Since 2007 she has held a professorship for Human Resources Management at the University of the Bundeswehr (UniBw M). Since 2019 she is vice president of Entrepreneurship and Applied Sciences of the UniBw M . Her research and consulting focus lies in the areas of Human Resources Management, Recruiting, Employer Branding and Digital Transformation.