Abschnittsübersicht

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    Welcome

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    Welcome to the vhb course "Principles of Marketing & Sales".


    We are pleased that you have chosen our course and wish you a lot of fun and interesting insights into the world of marketing & sales. This course is designed to support virtual learning for undergraduate students in the field of marketing and sales. It is a general introduction course. Below you can find more information regarding the content. Please start by watching the video. It will give you some important information about the structure as well as the course schedule.

    Important notes:

    - We recommend the usage of newer versions of Mozilla Firefox. 
    - This is an online course, there will be no online-lecture via Zoom (or other providers)
    - Self-learning and self-motivation skills are required to pass this course. Also be aware that the workload is 150h (5 ECTS). This includes to deal with provided literature and further to search for other sources on your own if needed.

    Due to new technological developments (GenAI like ChatGPT), an online exam / take home exam will no longer be available!
    Students studying from abroad should get in contact with anton.leiner@th-de.de, so that due to travel restrictions we can find another solution like someone at your home university may host the exam. Students studying within Germany are kindly asked to come to one of the examination centers.

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    1 Introduction to Marketing & Sales

    Piktogramm Agenda

    Chapter 1: Introduction to Marketing & Sales


    1. Introduction
    1.1   Basic ideas of Marketing & Sales
    1.2   Ideas of the market
    1.3   Features of different markets and effects on Marketing & Sales
    • Features of the consumer good industry
    • Features of  B2B markets
    • Features of the investment good industry
    • Features of the service industry
    • Features of retail markets
    • Features of non-profit Marketing
    • Features of Start-up-Marketing
    1.4     Wrap-up questions and Mini-Case
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      Piktogramm Webvideo Teaser-Video

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      Piktogramm LernzieleAt the end of this chapter...

      • You will know the principles of Marketing and Sales.

      • You will be able to classify the relevant basic Marketing terms.

      • You will understand which approaches lie behind the terms of Marketing and Sales.

      • You will be able to recognize the specialties of the different stakeholders (industrial, service, retail businesses), which have to be taken into consideration in Marketing and Sales.

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      		Content
    • 1. Introduction Script (h5p) Interaktiver Inhalt
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    • 1. Additional Content Verzeichnis
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