Topic outline
- General
General
- I. Course Overview and Introduction
- II. Brand and Branding – Definitions, Fundamentals
II. Brand and Branding – Definitions, Fundamentals
- III. Recruiting Process and the Instruments of Personal Branding
III. Recruiting Process and the Instruments of Personal Branding
- IV. Personality and Motives
IV. Personality and Motives
- V. Skills: Introduction and Definitions
V. Skills: Introduction and Definitions
- VI. Skills Part 1: Expert Knowledge and Business Expertise
VI. Skills Part 1: Expert Knowledge and Business Expertise
- VII. Skills Part 2: Intrapersonal Skills
VII. Skills Part 2: Intrapersonal Skills
- VIII. Skills Part 3: Interpersonal Skills
- IX. Developing the Personal Brand Design Guideline
IX. Developing the Personal Brand Design Guideline