Topic outline
II. Brand and Branding – Definitions, Fundamentals
III. Recruiting Process and the Instruments of Personal Branding
IV. Personality and Motives
V. Skills: Introduction and Definitions
VI. Skills Part 1: Expert Knowledge and Business Expertise
VII. Skills Part 2: Intrapersonal Skills
VIII. Skills Part 3: Interpersonal Skills
IX. Developing the Personal Brand Design Guideline
