Topic outline

  • I. Course Overview and Introduction


  • II. Brand and Branding – Definitions, Fundamentals

    • III. Recruiting Process and the Instruments of Personal Branding

      • IV. Personality and Motives

        • V. Skills: Introduction and Definitions

          • VI. Skills Part 1: Expert Knowledge and Business Expertise

            • VII. Skills Part 2: Intrapersonal Skills

              • IX. Developing the Personal Brand Design Guideline