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Faculty of Civil and Construction Engineering Faculty of Applied Economics (School of Management) Faculty of Electrical Engineering and Media Technology Faculty of Mechanical Engineering and Mechatronics Faculty of Natural Sciences and Industrial Engineering Faculty of Applied Healthcare Science Faculty of Computer Science Faculty European Campus Rottal-Inn Centre for Academic Further Education Offers for students Offers for lecturers and employees Miscellaneous Knowledge Management
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  1. Home
  2. vhb Demo: Public Relations Vertiefungskurs (UniBw München)
  3. Modul 3 Krisenkommunikation in der PR
  4. Essay zu Krisenkommunikation in der PR

Essay zu Krisenkommunikation in der PR

Completion requirements

Bitte lesen Sie den untenstehenden Einführungstext und gehen Sie auf die folgende Aufgabenstellung ein (200 - 250 Wörter):

  • Wie bewerten Sie die Krisenkommunikation des VW-Konzerns zur Abgasaffäre? Gehen Sie dabei auf die Eigenschaften einer Krise ein.
  • Wählen Sie einen der Sieben Schritte zum Krisenmanagement und beschreiben Sie welche Fehler bei der Krisenkommunikation durch den VW-Konzern getätigt wurden.
  • Beispielessay.pdf Beispielessay.pdf
    22 August 2018, 12:37 PM
◄ Fragen zu Krisenkommunikation in der PR
Beispielessay ►
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