The
team is required to pitch their project to the challenge donor, their
“customer”. You should present your product as if you wanted to sell or
your product/services to either your customer or to a sponsor to finance
further proceedings.
The
solution can fit the needs of only the challenge donor, but you can
also think bigger and e.g. create a solution for a whole industry
sector.
See yourself as startup/company!
We
want to see at least a Minimal Viable Product like a mock-up for an
app, a homepage, platform or in case you don’t have a technical
solution, a concept for a business model etc.
The end pitch can be a short form of your thesis, and you should try to convince your customer(s) of your product(s).
Dates:
Master SIM: Friday, 24th of January 2025, starting at 2pm
Digitalisation College Cham and ECRI: Thursday, 23rd of January starting at 2pm
As we have agreed upon with you students, we can make individual appointments for presentation. They can be earlier or later than the 24th of January, but not later than the 14th of March 2025. Please make sure to make a presentation appointment in advance. Persons already being abroad (internship etc) can join online.
If
you have overlapping dates (semester abroad, etc.), please contact us
promptly to arrange alternative dates before or after the above dates.
Format requirements for final thesis (written part)
10-20 pages per team
Pictures/graphics are considered attachments and do not count regarding pages.
12 pt font size, written in Arial
2.5 cm spacing
It must be clear which team member wrote which part of the paper.
Please
also write who has which role in the team and why you have made this
decision. Who has which professional background, which practical
experience and which strengths?
Please include:
market research (customer persona, competitors, …)
Competitive
analysis -> Who are the main competitors? How is your
product/service different from theirs? What additional value do you
deliver? How do you differentiate yourselves from the competition in
terms of price and service? Are you in the luxury or budget segment?
Business model canvas
Value proposition canvas
SWOT & Pestle analysis
Project Timetable
Requirements for Financing
Technical implementation of your product up to MVP/ mockup status
Further procedures (what would be the next steps in case you wanted to continue?)
What did you learn throughout the project?
The written paper must be uploaded to the specially prepared section in iLearn by January 24 (midnight).
