Welcome to the vhb course "Principles of Marketing & Sales".
We
are pleased that you have chosen our course and wish you a lot of fun
and interesting insights into the world of marketing & sales.
This course is designed to support virtual learning for undergraduate
students in the field of marketing and sales. It is a general
introduction course. Below you can find more information regarding the
content. Please start by watching the video. It will give you some
important information about the structure as well as the course
schedule.
Important notes:
- We recommend the usage of newer versions of
Mozilla Firefox.
- This is an
online course, there will be no online-lecture via Zoom (or other providers)
- Self-learning
and self-motivation skills are required to pass this course. Also be aware that
the workload is 150h (5 ECTS). This includes to deal with
provided literature and further to search for other sources on your own if
needed.
Due to new technological developments (GenAI like ChatGPT), an online exam / take home exam will no longer be available!
Students studying from abroad should get in contact with anton.leiner@th-de.de, so that due to travel restrictions we can find another solution like someone at your home university may host the exam. Students studying within Germany are kindly asked to come to one of the examination centers.
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