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  • Piktogramm Agenda

    Chapter 1: Introduction to Marketing & Sales


    1. Introduction
    1.1   Basic ideas of Marketing & Sales

    1.2   Ideas of the market
    1.3   Features of different markets and effects on Marketing & Sales
    • Features of the consumer good industry
    • Features of  B2B markets
    • Features of the investment good industry
    • Features of the service industry
    • Features of retail markets
    • Features of non-profit Marketing
    • Features of Start-up-Marketing
    1.4     Wrap-up questions and Mini-Case
    • Piktogramm Webvideo Teaser-Video

    • Piktogramm LernzieleAt the end of this chapter...

      • You will know the principles of Marketing and Sales.

      • You will be able to classify the relevant basic Marketing terms.

      • You will understand which approaches lie behind the terms of Marketing and Sales.

      • You will be able to recognize the specialties of the different stakeholders (industrial, service, retail businesses), which have to be taken into consideration in Marketing and Sales.



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