1 Introduction to Marketing & Sales
Perfilado de sección
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Chapter 1: Introduction to Marketing & Sales
1. Introduction
1.1 Basic ideas of Marketing & Sales
1.2 Ideas of the market
1.3 Features of different markets and effects on Marketing & Sales1.4 Wrap-up questions and Mini-Case- Features of the consumer good industry
- Features of B2B markets
- Features of the investment good industry
- Features of the service industry
- Features of retail markets
- Features of non-profit Marketing
- Features of Start-up-Marketing
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Teaser-Video -
At the end of this chapter...
You will know the principles of Marketing and Sales.
You will be able to classify the relevant basic Marketing terms.
You will understand which approaches lie behind the terms of Marketing and Sales.
You will be able to recognize the specialties of the different stakeholders (industrial, service, retail businesses), which have to be taken into consideration in Marketing and Sales.
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Content